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Latest Advertising for Australia & New Zealand
TV Advertising To view our Television Commercial in Windows Media Player format please click here >> In February we will continue our advertising campaign throughout Australia and New Zealand. We will be advertising on a variety of regional TV networks such as 7,WIN 9, 10 and Central (and on Channel 1 and 2 in NZ) on shows such as All Saints, McLeods Daughters, Oprah, Sunrise, The Kerrianne Show and Young and the Restless. Our media placement has been planned using a mixture of daytime and peak programs in all regional areas of Australia and in all areas of NZ for two weeks commencing 12 February 2006. We have a brand new TV commercial creative running for 15 seconds.
Billboard advertising The metropolitan areas of Brisbane, Sydney, Melbourne, Adelaide and Perth will be targeted with over 80 UnderCoverWear billboards. The billboard sites have been strategically chosen in suburban areas where there is potential growth for our brand. The UCW billboards will run for 8 weeks, commencing 15 February 2006. This year we have a two pronged approach to the billboard advertising with two different artworks. Half of the billboards will be launched on the 15 February and run for 6 weeks using the Mademoiselle Baby Doll artwork. After the initial 2 weeks we will then introduce the second half of the billboards using the front cover image which will also run for 6 weeks.
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